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NCCDH Audience & partner engagement: Survey highlights

Written ByFaith LaydenFaith Layden | March 31, 2017
Faith Layden

Faith Layden, MA, MPA

Program Manager

Faith has been with the NCCDH since February 2007 and is involved in strategic and operational planning, program monitoring and evaluation. She earned her MPA at the University of Victoria and has an MA in French from Dalhousie University. Faith has worked with teams at the University of Victoria, a national non-profit organization and the BC provincial government.

flayden@stfx.ca

In 2016, the NCCDH completed audience and partner surveys, designed with our external evaluator, to help us understand our intended audiences’ and partners’ engagement with the NCCDH. The surveys sought to gage perceptions of quality, relevance, credibility and expertise; influence on capacity; and contributions to organizational changes. The anecdotal results were positive, and the survey findings have deepened our understanding of how our users and partners use our expertise, our products, and our networks in tangible and meaningful ways.

Our audience survey was promoted widely and open to anyone who perceives themselves as users of the NCCDH. The audience survey asked specifically about the status of social determinants of health and health equity work within the public health organizations for which respondents work, and sought information as to how NCCDH activities do and could enable users to improve their social determinants of health and health equity capacity. Our first ever survey of partners was distributed to individuals representing organizations with which we had co-produced a resource or event; who’d significantly influenced an NCCDH product; or for whom NCCDH staff had supported an initiative. From partner organizations, we sought to learn about the influence and outputs resulting from our partnership; perceived benefits of partnering with us; attributes of our partnership capacity; and how we can partner better.

Our surveys’ results demonstrated that the NCCDH is credible and valuable to users, including decision-makers, across Canada. Our audience survey showed that users perceive NCCDH activities to have increased their capacity and contributed to a wide range of practice changes within public health organizations. Our activities continue to contribute to increased knowledge and increased interest in social determinants of health and health equity work. We observed high response rates of users reporting positive influence on assessment and reporting methods, initiation of new work or development of new resources, changes to curriculum/educational practices, changes to a policy and implementation or changes to an existing program. Our partner survey revealed strong partnership practices and high partner satisfaction.

AUDIENCE SURVEY HIGHLIGHTS

  • 93% of respondents felt that the NCCDH work increased their understanding/knowledge about the social determinants of health and health equity.
  • 87% of respondents felt that our work enhanced their understanding of the gaps in the knowledge base of the social determinants of health and health equity.
  • 86% of respondents indicated that our work enhanced their skills to address the social determinants of health and health equity.
  • 85% of respondents said that because of our work they are able to identify emerging issues in the social determinants of health and health equity. We contributed to 85% of respondents’ change in thinking/attitude about the social determinants of health and health equity.
  • 82% of respondents reported that our work helped them make changes to an existing program or implement a new program to better address the social determinants of health and health equity.

In our audience’s words:

“The work of the NCCDH has provided much needed resources and elevated the awareness and importance of health equity and SDoH within our organization. Staff/management have attended national conferences and meetings sponsored by the NCCDH which has helped to further the conversation, understanding and action in our organization regarding these topics.”

PARTNER SURVEY HIGHLIGHTS

Products/ outputs resulting from partnership with NCCDH:

  • Conferences, conference events, events, meetings, workshops, webinars
  • Presentations, poster presentations
  • Resources, reports, documents
  • Website

Some respondents reported that resulting benefits would not have been possible without the involvement of the NCCDH:

  • Heightened profile of the work
  • Enhanced ability to achieve project objectives
  • Greater impact than would have been achieved if not working with NCCDH
  • Enhanced legitimacy or credibility
  • Better products

In our partners’ words:

“In The Affordability of Healthy Eating in Alberta…we highlight the NCCDH public health roles framework and we organize our recommendations to address household food insecurity/health inequities into these four categories."

The evaluation findings demonstrate differences the NCCDH has made through products and relationships. As an outcome of the surveys, we’ve been able to refine our work and better tell our story of how our activities and products have contributed to our audience and partners. 

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Evaluation

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