Effective communication is an important overarching factor to drive action about population level health differences that are avoidable, and therefore considered unfair.
Public health practitioners have an important role in communicating that where people live, work, play and learn has an effect on their opportunities to be healthy. Public health practitioners need to be enabled to understand and talk about how differences in health that are influenced by social and economic factors.
One of the promising practices, identified to guide local public health practice to reduce social inequities in health, is related to communication: social marketing.
Highlights from projects
Our Let’s Talk documents promote understanding of key concepts and contains questions to spark discussions. Two in this series especially focuses on terminology and how we use language: Let’s talk: Health equity and Let’s talk: Population and the Power of Language.
The Glossary of Essential Health Equity Terms is intended to enhance effective communication and action on the social and structural determinants of health and health equity. Having consistent terminology and understanding of concepts allows for greater clarity on points of influence and impact for action on health equity.