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We could not have predicted this! Opportunistic and co-developed KT of digital equity products

Knowledge translation (KT) is typically thought of as communication and dissemination of a product or resource through multiple channels and venues, to a wide audience. However, the most impactful KT is that which goes beyond developing knowledge products and their dissemination. Impact is achieved through ‘knowledge mobilization’, where the audience puts the knowledge from product or project into action. In the case of health equity work, this could include shifting practice, developing policies, forming partnerships, and doing things differently in response to new evidence and information. 

This webinar describes how an initial limited-scope project evolved into additional products, partnerships, and knowledge mobilization as part of an iterative KT process. Staff from Nova Scotia Health and NCCDH were invited by KT Canada to share the knowledge mobilization process of their collaborative work on digital equity, including both planned and unanticipated KT opportunities and strategies.  

Key components of the KT strategy described include context about the partnership behind the work, including identified community need, health system factors, political environment, and urgency due to using digital channels to deliver health services. Planning KT products for a local context included consideration of literature, community and service provider input, and development of recommendations for action. 

Success factors for KT and knowledge mobilization of digital equity work included strategic and organic partnerships, intentional network development, and building bridges across multiple sectors within and outside of health. Components of ‘opportunistic KT’ and partnership building were essential to mobilizing the work and included: local, regional, and national education sessions; conference events; uptake at decision maker levels; and links to nationally-funded research in similar areas. Essential factors for KT done in partnership included trust, flexibility, creativity, and transferability. A discussion of challenges to mobilize the work and strategies to overcome the barriers is part of the presentation. 

Use this resource to:

  • facilitate discussion on essential elements of KT strategy including network building and partnership approaches,

  • identify partnerships and other factors essential to build momentum and mobilize knowledge to multiple sectors on a pan-Canadian level, and

  • develop a knowledge mobilization plan for your public health strategy or product.

Related Resources :

Digital equity in health services 

Critical examination of knowledge-to-action models and implications for promoting health equity 


See other resources on communication strategies for health equity. 


Wozney, L., Oickle, D. (2022). We could not have predicted this! Opportunistic and co-developed KT of digital equity products. KT Canada, Toronto, ON.  Retrieved from:

Tags: Methods & tools, Communication Strategies, Public Health Unit/Health Authority, Audio, Video