March 18th 2015, 1-2:30 PM
Communicating for change: improving public and decision-maker awareness on health equity
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Public awareness and support for the social determinants of health (SDH) can be a key driver for policy change to improve everyday living conditions and promote more equitable distribution of power and resources for health. Over the past few years there has been a concerted effort in Canada and elsewhere to develop effective communications tools and resources that will engage Canadians on the concepts of the SDH and health equity. There are a growing number of tools and resources being developed by a range of organizations which reflect the realities of the local context.
This webinar will explore:
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public perception of the social determinants of health in the Canadian context
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the relationship between public opinion and policy change and
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explore principles to improve communications on the social determinants of health.
The webinar will highlight principles to develop messages that consider the complexity and value-laden characteristics of the concepts.
Advisors on Tap:
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Dr. Ketan Shankardass, Assistant Professor, Wilfrid Laurier University & Research Scientist, Centre for Research in Inner City Health
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Dr. James Talbot, Chief Medical Officer of Health, Alberta Health
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Sume Ndumbe-Eyoh, Knowledge Translation Specialist, NCCDH
To register for this webinar click here.