Language is a tricky thing … it is both biological and a learned system rooted in cultural norms and beliefs. It makes it possible for us to think and act conceptually within a moral or values-based frame. Language is both rational and emotional. It simultaneously makes us think and makes us feel.
This document applies common messaging guidelines to the challenge of communicating the connection between income inequality and health inequality. The guidelines were published by the Canadian Council on the Social Determinants of Health.
This document offers practical guidance for developing effective, targeted messages on how everyday factors impact health. It offers language and tool options for different audience segments.